Most people choose to lead a vegan lifestyle for moral reasons. Ethical vegans refuse to be part of a system that uses, abuses, tortures and kills trillions of innocent lives each year, and view the unnecessary use and consumption of non-human animals to be inconsistent with living an ethical lifestyle.
We believe that many people would choose compassion if they knew the extent of the cruelties animals face before they reach their plates.
Below is a brief explanation of the various animal ‘food’ industries: